The Strategic Marketing Planning ( Create your own Marketing Plan )

Early Years Forum( Challenges and Hopes)
February 20, 2018
Human Resources
February 22, 2018


The Strategic Marketing Planning (Create your own Marketing Plan)


This excellent course represent the corner stone of understanding the Marketing process. It desigened to help you: • To explore the Importance of preparing a strategic marketing plan. • To identify the different stages of successful Marketing Plan. • To explore the core of marketing function which is “Analysis” • To build a strong Marketing strategy.

Course overview

. In this course you will learn the stages of The Marketing Plan, you will be asked each week to apply the studied parts of marketing plan on your own business till you can develop a complete one at the end of the course.

Developing a complete marketing plan is a MUST to pass the course. (50% of grades!)

The instructor will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results.

This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product.


Dr Ramez Magdy

is an internationally Marketing and soft skills trainer from the International certified Trainers (IBCT).

He has both academic Marketing background (Global Marketing Management Diploma from the American University in Cairo) plus a professional experience through his work for 10 years in sales and marketing in one of top 10 pharmaceutical companies in Egypt and MENA region.

He responsible for conducting marketing and sales training programs in faculty of pharmacy, Cairo University.

No of Hours

30 Hours / 2 day of week


All delegate will be issued a certificate of attendance from :

Centre for African Business Education (CABE- UK)

The Arabic British Academy for Training and Human Resources Development (ABAHRD) and

The Egyptian British Education Association UK (EBEA)